Posts Tagged ‘pop-up shop’

The benefits of Merchandising trailers at sporting events

Wednesday, March 13th, 2024

Merchandising trailers at sporting events can offer a multitude of benefits for both the event organizers and vendors. Our trailers provide a convenient way for fans to purchase memorabilia, apparel, and other merchandise related to the event or teams. By having merchandising trailers on-site as a pop-up shop, fans are more likely to make impulse purchases, boosting sales for our clients. Additionally, having a variety of merchandise available can enhance the overall fan experience and create a sense of excitement and engagement.

For event organizers, merchandising trailers can be a lucrative revenue stream through vendor fees or commission on sales, and with hire options this can be achieved with no capital outlay. It also adds to the atmosphere of the event, creating a buzz and showcasing the spirit of the teams or athletes involved. Furthermore, merchandising trailers can serve as a marketing tool, as they can attract attention from fans and provide an opportunity for clients to promote their brand and products. Overall, incorporating merchandising trailers at sporting events can enhance the overall experience for fans while also being a profitable venture for organizers and vendors alike.

We have had the opportunity to supply merchandising trailers for a variety of sports events, ranging from Rugby and football fixtures at major stadiums to sponsoring roadshows and ticket offices in high-traffic areas, including but not limited to:

Dacia Magic Weekend

England Cricket Test Match

Henley Royal Regatta

Britbet betting office for Horse racing

Castore at Silverstone

Carling pre-Euros roadshow

Rugby League Leeds Rhinos

Southampton FC at Wembley

Gumball 3000 Rally

The Open

Saracens at Twickenham

For more details on how you can enhance your sales at sports events, please contact us on 01543 546474, email us at, or visit our website at