High Street Campaigns & Promotions

At TCM Trailers we’ve been booking promotional sites for clients in town and city centres, retail parks, shopping centres, trade shows and exhibitions since 2003.

Whether you’re planning a field sales campaign, experiential roadshow, product launch or simply want to book a one day exhibition, we can put you in the path of your next customer.

As we don’t manage any promotional sites ourselves our only objective is to recommend the venues and services which best meet your needs—we charge a flat fee so we have no financial interest in promoting certain sites or centres.

…and if this is a new concept for your brand, we also offer a range of promotional options from pop-up marquees, roller banners, Promo-pods with seating and digital screens, right up to high street trailer hire.

 

venue booking

Although we can happily advise on venue options, if you wish to book your own venue we can help match your vision with our knowledge through high street trailer hire.  TCM are proud to be the largest UK provider of trailers for high street marketing and customer acquisition campaigns, managing over forty sites per week for a range of household names.

High street trailer hire gives you direct contact with potential customers, providing face-to-face marketing and promotional activity in high footfall locations with no capital outlay.

We don’t ask for long-term contracts, and as long as permanent graphics aren’t used you can turn your high street trailer campaign on and off as required – for example if you need to tie in with national deals, or are testing a new area for the first time.

Join the biggest names in field marketing

We have worked with the market leaders in field sales including multiple trailer campaigns for Virgin Media, Talk Talk, e-on, EDF Energy, Scottish Power and Love Film.  Our early clients included Sky TV, Bulldog Broadband and Dog’s Trust.

We are currently actively managing large-scale trailer campaigns across mainland Great Britain for the sales channels of two major multi-national telecommunication companies covering up to 45 locations each week at a high street near you.

High street promotion

How it works - high street trailer delivery

High street trailers are delivered direct to site at the start of the hire period – usually overnight on a Sunday to avoid traffic and pedestrians so that they are in place on Monday morning when your staff arrive on site.

During the start of your campaign, we will meet your staff on Monday morning to ensure they are trained in the use of trailers which are designed to be very simple to use. We use combination padlocks (so no complicated key handovers), and once your agents arrive at the trailer, they can be set up and ready to sell within five minutes.

As the trailer campaign continues, we move the trailer overnight and you don’t need to meet us, just use the combination padlocks, open up and start to promote.

Most trailer campaigns run Monday to Sunday with a week in each location, but if you do decide a venue is working for you and stay at the same site for more than one week, we offer discounts for the second and any subsequent weeks.

High street trailer campaign prices

Typical prices vary according to the length of the campaign and the number of trailers required but typically start at £795 + VAT per trailer per week.

We are happy to negotiate reductions in hire prices for multiple trailers and regular bookings. Or, why not discuss self drive options with us?

To help you budget, our high street trailer hire prices all include delivery and collection, with one price covering the whole of England and Wales so you don’t need to refer back to us each time you are targeting a new location.  There is a fixed additional charge for venues in Scotland, whilst prices for Northern Ireland and Ireland do vary more as we have to take the ferry, so we often recommend a longer-term campaign for these countries.

If you are considering a new way of taking your message to the high street and want to talk to us about high street trailer hire, call Lindsey on 01543 546474 to find out more.

Venue booking service - indoor and outdoor

UK high streets, shopping centres and retail parks present a high footfall option for commercial and charity clients to put themselves in the path of their next customer.

We have hundreds of outdoor promotional sites in town and city centres to offer—from small market towns, through retail parks and designer outlets, right up to iconic city centre locations with a price tag to match. Prices range from £200 per week up to £2000 per day and beyond so think carefully about your objectives, your target audience, your budget and your likely return on investment.

If the perils of the British weather aren’t for you, indoor promotional sites in shopping centres provide an effective alternative particularly around school holidays or the Christmas season for example.

 

Orbit trailer

Engage with your demographic

Whilst the UK high street has undoubtedly taken a battering in recent years from online retailers, it still offers a great opportunity for engaging with the public.

Shopping habits are changing and consumers have an increasing focus on experiences, service and cost-effectiveness, but town and city centres remain the number one choice for our field marketing clients, both commercial and charity.

Retail parks however have remained resilient against drops in footfall, enticing shoppers with their blend of varied consumer choices often with free parking. These sites are an increasing option for brands who want face-to-face contact with potential customers.

Shopping centres offer a range of indoor and outdoor options and are obviously a great choice when the weather could adversely affect your promotion. They often have a number of alternative sites to meet a variety of budgets and demographics.

Whilst the major shopping centres are often a tourist destination in their own right, research shows that consumers still actively engage with shops in their local towns —so if you’re running a customer acquisition campaign, smaller centres can take you right into the heart of these communities.

Indoor solutions

If you’re targeting indoor venues but want to enhance your brand and give consumers additional confidence in your products and services, our Promopods offer privacy and discretion in a soundproof setting.

With graphics options which include options from a logo up to a full vinyl wrap, the Promopod is an eye-catching solution to promote your brand.

Promopod hire

Popular high street trailer sites

To view the most popular external trailer sites in high streets across mainland Great Britain, click on the link below or give us a call on 01543 546474.