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Case Study

Service Innovation Group (UK) Ltd - EDF Energy Account

TCM Trailers started working with Service Innovation Group back in 2003 when their Sky TV account required a high street platform for signing up new customers. The EDF Energy account followed in 2006 to sell and market EDF's products and services as part of a direct sales infrastructure aimed at acquiring 80,000 new customers a year.

A fleet of eight trailers were branded with EDF Energy corporate branding and are available for use by SIG UK's direct sales staff at high street locations across England and Wales on a flexible basis. In response to the needs of the sales' teams, Perspex screens, heaters and coffee machines were added to the trailers to provide weather protection and to extend the season when they can be used.

The trailers are delivered direct to high streets on a weekly basis and are in place by the time the sales staff arrive on a Monday morning. Five minutes later, the trailers are open and ready to promote.

For further information, please contact Lindsey on 01543 255452.

 

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